Pure Beginnings

A certified organic baby bum cream designed to protect your baby’s bum. With organic baobab to soothe and moisturise, tea-tree and lavender oil for...

The starter set contains a: Soothing Baby Wash & Shampoo (100ml) Soothing Baby Body Lotion (100ml) and Baby Bum Cream (50ml) A combination of...

Designed for children under the age of 3, this delicious, natural berry flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It...

100% biodegradable, extra soft and gentle plant-based wet wipes. Infused with organic aloe, tea tree and lavender to gently clean and protect, whil...

With the delicate floral notes of rose blooms, this plastic free deodorant is presented in 100% biodegradable cardboard packaging. For long lasting...

A natural hand wash that has a gentle citrus fragrance and contains organic rooibos which is rich in powerful antioxidants. Perfect to be used by t...

With community sourced Marula oil, this certified organic Multi-Function Balancing Moisturiser is formulated to be used on both the face and body o...

This certified organic Multi-Function Foaming Wash with Citrus is ideal for any Teen starting on their skincare journey. It is designed to be used ...

This certified organic Multi-Function Foaming Wash with Spearmint is ideal for any Teen starting on their skincare journey. It is designed to be us...

With a distinctive minty scent, this certified organic deodorant will keep you feeling fresh all day. For long-lasting protection, it contains sodi...

This refreshing, minty toothpaste contains xylitol, which has been shown to help prevent the growth of the oral bacteria that cause tooth decay. It...

A certified organic, rich, and foamy bubble bath with soothing organic aloe that helps turn bath time into playtime. This citrus scented bubble bat...

A certified organic, sulphate-free shampoo that is perfect for everyday use. Ideal for children with a normal to dry scalp, the shampoo creates a r...

A certified organic, mild, yet effective kids wash for little ones who tend to react to conventional soaps containing harsh surfactants such as SLS...

Feel the natural science of orange, lime, and lemon peel which invigorate and revitalise. With ultra-gentle surfactants, I AM AWAKE is suitable for...

Utilise the natural science of prebiotics and palmarosa to balance and soothe. Naturally nourishing and non-greasy, I AM CALM is formulated to prot...

Harness the natural science of community-sourced baobab and marula to help keep skin hydrated and supple. With ultra-gentle surfactants, I AM CLEAN...

Experience healing aloe and spearmint and allow their natural properties to nurture and revive. With ultra-gentle surfactants, I AM FRESH is suitab...

Experience the natural science of community-sourced baobab and ylang-ylang to soothe and nurture. Naturally nourishing and non-greasy, I AM GENTLE ...

Utilise the natural science of rooibos and prebiotics to detox and balance. With ultra-gentle surfactants, I AM NEW is suitable for the whole famil...

Harness the natural science of marula and rose geranium to hydrate and soothe your skin. Naturally nourishing and non-greasy, I AM QUIET is formula...

With hints of ylang ylang, rose geranium and patchouli, this certified organic deodorant will keep you feeling fresh all day. For long-lasting prot...

A 100% natural-origin chest rub, safe for babies as young as 3 months old. Free from petroleum and menthol, and incorporating the powerful healing ...

A 100% natural origin insect repellent spray that is DEET free. The spray contains LippishieldTM – a natural blend of essential oils known for thei...